Helmut Lang x Hank Willis Thomas

 Helmut Lang's collaboration with American artist Hank Willis Thomas just launched yesterday and is now available on HelmutLang.com.

Focusing on Thomas' text-based lenticular work "It's All About You", the limited-edition collection of RTW also reads "It's Not About You" based on the viewer's vantage point. The design team explored several printing and garment techniques to translate the experience of viewing Thomas' work – resulting in a unisex line of hoodies, t-shirts and dresses. 

15% of the proceeds from the collaboration will go to Incarceration Nations Network (INN), a think-tank that concentrates on innovative prison reform efforts around the world.